Norman Ng

Posts Tagged ‘enterprise communications’

Social Media “Indigestion” – A Tipping Point in Communications

In Public Relations, Social Media on February 13, 2012 at 10:26

Among the constant stream of social media statistics that have rolled out, one particularly stood out for me in 2011/2012 –

“73% of people think employers overshare on social media”

I think we’ve reached a tipping point in enterprise communications, where enterprises become increasingly reliant on social media, where audiences are correspondingly more battered with asymmetrical information, or NOISE, as we call it.

Corporate marketers are jostling for Google Adwords space, PR folks are outwitting one another to run more interesting Twitter Campaigns, Facebook is increasingly crowded with 800 million followers and with advertisers hounding them with more messages. Talk about INDIGESTION.

It’s insanely crazy. I wonder what happened to direct f2f engagements? I wonder if the all too important aspect of direct communications has been marginalised? I hope not, because I know for sure that the time tested principles of Relationships and Stakeholder Experience are most influenced through bread and butter, personal communications.

For enterprises, it’s always important to take stock of where you’re heading in PR & Branding in today’s dynamic communication landscape. Don’t be too razzled when everyone says “social media is great”, because that’s when you know it’s time to reconsolidate and head the other direction when everyone is missing the point altogether.

So as the saying goes, “too much of a good thing never goes well”.

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